Quiznos Franchise “Deal”?

Has anyone seen the deal that Quiznos is doing to sell units to new or existing franchisees? Lets have a look at it with the knowledge that this is the company that was recently selling underperforming stores for as little as $14,000.

Quiznos is offering an “Operating Partner” program that has an entry cost of $5000!

You get full ownership over time.

You use the profits of the business to pay for the store. 80%

You are paid from the profits of the store. 20%

You are paid a salary as well

You receive full corporate benefits, health insurance etc.

Quiznos covers losses for 12 months.

They set up the LLC and hold the head lease.

They set up all utility contracts.

They set up and do P&L’s for you.

You get paid to attend training. (McDonald’s’ is probably having a good laugh over that one).

All sounds too good to be true doesn’t it? I would love to see the franchise agreement on this. All I can say is caveat emptor. Buyer beware! Yikes…..

R.Stevens

Are You Serving Good Coffee?

On a recent short break I had the pleasure of spending a weekend in a very exclusive mountain lodge in Western North Carolina. Magnificent views, fantastic service, private hot tubs in the rooms, first class restaurant, and a bar with a multitude of fine single malt scotch….. you get the idea.

The first night we had a superb meal followed by drinks and a chat with our fellow guests and a bit of a late night. The next morning feeling a bit fuzzy we wandered down to breakfast looking forward to some great bacon and eggs and a couple of gallons of good coffee. Hey we all know that bacon, eggs and coffee are the only cure for feeling a bit fuzzy!

After ordering breakfast and waiting somewhat impatiently we nearly fell over backwards when on the first sip (even before that because you could smell it) we found that we had been given truck stop coffee! Weak, institutional, probably Robusta beans drained through a recycled paper filter and left to cook for a couple of hours on the hot plate, (my wife calls it schoolhouse coffee and I wonder what type of school she went to!).

The point is that good coffee machines can be bought or leased on a monthly basis or on a per cup basis so easily so why would a high end resort still be serving truck stop coffee? Does the average American or visiting European not complain?

Let’s not stop there. Look at all the great diners that have been around since Buddha was a boy, most of them are the same. Does the general coffee drinking population still think that truck stop coffee is ok? Do that not expect any better from a high end establishment? Am I totally wrong in thinking that most people would prefer a good Arabica blend cappuccino or latte. Maybe it’s the time I spent in Europe where a great coffee costs round about a Euro and it is hard to get a bad cup of coffee.

It is worth the expense to serve a good product not just the food. Your customers will appreciate the change in quality and you don’t have to charge Starbucks prices.

Think I am going to put some more thought into this subject and in future talk about how you might add good coffee to your small restaurant.

New Item Launch…Make It Scarce!

I just heard of the great idea that Chick-Fil-A came up with to market their first new sandwich in decades. An idea easily implemented into your QSR or cafe.

Make it scarce and people will want it!!

They are doing product tests by giving away their new spicy chicken burger for free but they are being smart about it, you have to make a reservation to try the product! This way they can control the flow of customers through the store while getting great media buzz. Brilliant! No doubt this will keep the franchisees a lot happier during peak hours.

Just think about it. National media exposure while controlling the customer flow to the off peak times so that your regulars (paying customers!) are not disadvantaged in any way and you can plan staffing and production for the reservations. This has to be a first for the convenience food industry.

Even after the trials are over, everyone else will want to try it. Keep it to a manageable amount and gain interest for the new product. Apple have been doing it for years with the release of their iphone and now the ipad. Limit the initial stock and people will want it.

Now, how do you translate that to your business? Whether a small franchise or a small business owner this can work for you. Just think smaller. Most businesses will have a data base of some description or a way to get the message to your community. Think Facebook fan page…….

Create a buzz and desire for you new item during your off peak hours……

R.Stevens