Local Store Marketing for Students

Well, school holidays are over for most of the students here in the US and it’s time to start thinking about the kids that are back in school and how to gain some sales from the school crowd.

This is especially true of any store in a shopping mall or near a school. Many stores do better business when school is in session than on the holidays so time to get out your local store marketing caps and start thinking kids!!

Here are some ideas to get you going.

  • Develop some kid friendly beverages, make them colorful and fun and keep them at a price that will suit their average spend.
  • Talk to the local schools about hosting after game meals. You can either do it on premise or do carry out packs the coaches can pick up prior to the game.
  • Offer discounts for students at special after school times. This can also help you with sales in the slower afternoon period.
  • Get some bookmarks printed with your store name, logo and a discount coupn and give it to every kid you see.
  • Get on Facebook and attract some fans!! Be careful though, Kids can be very truthful if they are not happy with service and price.
  • Advertise in your local school news letter or at their sports ground if possible.
  • Free upsize to all students on your slowest day. Works with non students as well.
  • Give vouchers to the school to use as incentives for a winning match or great scholastic achievement. Don’t worry, there is a good chance that they will bring there parents and siblings along to redeem the voucher and they pay full price!!
  • Package meals and snacks to appeal to students. Be creative, make sure it’s hard to copy and price point aggressively.

I am sure you can think of many more to suit your establishment but make sure you are aware of the growing trend for healthy foods, you can even advertise the fact that your offering is low carb, vegetarian, low gluten low fat etc.

So have a look at your menu at start picking out some items you can bundle or discount without hurting the bottom line too much and talk to your printer about the vouchers and advertising. Don’t lose site of one of your most important tools in your arsenal….Local Store Marketing! Good luck!!

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