QSR Customer Service Index 2011

The American Customer Service Index for this year has just been released and a few surprises jump out at me.

For many years Starbucks has been in the decline in store numbers both here in the US and in many other countries around the world with local opposition beating them in both service, price and coffee quality. Some would say that is not a hard thing to do but it seems their customers are happy with their offering, with a 2.6% increase in customer satisfaction over last year. That’s two years in a row of happy customers.

I am also happy to see Pizza Hut finally doing something right and again it is two years of increased customer satisfaction with this year being a whopping 3.8% over last year.

In fact the majority of fast food did quite well in the rankings with McDonalds beating the rest at 7.5% over last year.

The concepts that did not do as well are the ones that you would expect and I am a little sad to see KFC flat this year. They seem to have lost there way a bit recently. I certainly have noticed a downturn in product quality, service and cleanliness recently.

If you are interested in seeing the full list by industry here is how you get there.




Pizza Perfection – Louie’s On The Lake

I don’t normally give recommendations to any establishment let alone a non franchise one but last weekend my family and I went to a pizza establishment in Rabun County, North Georgia and I had one of the best pizzas of my life.

The crust was light, crisp and exceptional although a little salty but my wife said this was not normally the case; the toppings were of the highest quality and matched the cheese to perfection and they were all cooked in a brick oven to a magnificent golden brown.

Now I do not want to get into an argument regarding New York vs. Chicago or your favorite pizza place just around the corner but a good pizza is worth telling the world about and this one was fantastic. Besides different pizzas are what makes the world go round and they are all just the same food group….the food group of the gods.

So if you are ever in Rabun County take a drive to Lake Rabun and visit “Louie’s On The Lake” I guarantee it will be worth the trip.

The décor is a bit eclectic, the tables are all wobbly, you either overlook the car park or the road and, yes, he is building what looks like his kids playground in the entrance way but that is all part of the ambiance. The wait staff are great and for $16.95 for a 16 inch pie you cant go wrong.