Taco Bell Pulls Ad For 2013 Superbowl

Taco Bell 2013 Superbowl Commercial Pulled Due To Complaints 

As I have said on a previous post, what is wrong with the QSR marketing people these days? If you read my rant you would know what I am talking about.

We all know that the Superbowl commercials are really expensive and the companies that can afford the millions per ad go all out to ensure their ads are memorable and they get their monies worth. This includes spending a lot more on production, talent and creative.

The point of the Superbowl ads are to be as hard hitting as possible and to elicit a response from the consumer. Hopefully that response is to go out and buy whatever product is being advertised. Some of the advertisers stretch the boundaries of good taste or get a little creative and ethereal but millions wait to see the end result the best ad makers the in the world can offer. No one can deny the power and depth of the Ram Trucks ad, the awwww factor of the Budweiser Clydesdale ad and the squirm in your seat Go Daddy offer.

There were a couple of ads that weren’t and the one that I am talking about is the Taco Bell Variety 12 pack ad. This ad shows someone arriving for a Super bowl party with a vegetable platter and the not so enthusiastic response along with a voice over stating that turning up for a Superbowl party with a veg platter is not really appreciated. You get the idea.

OMG how offensive can you get!! Angry veggie fans complained so much about  the ad that mocks vegetable eaters that Taco Bell made the decision not to air the ad and wasted enough money to feed a small town for a year. Why? Because the veg heads of the world decided that a commercial degrading vegetables should not go to air. The Center for Science in the Public Interest were the main culprits and no, I will not give you a link to their site because they don’t deserve it.

It’s the Superbowl! One of the few days a year when people relax, eat wings and other foods that are bad for you and watch a great game of football. What is wrong with that. There should be at least a few days a year that can be totally veg free. It is your choice to eat vegetables or not, not some quasi official organization that believes the American consumer is stupid and needs to be told what to eat, when and how much.

What You Eat Is Your Choice

Now don’t get all righteous on me, I fully understand that we have an obesity epidemic and a lot more can be done to educate people on healthy eating habits but it comes down to personal choice not the likes and dislikes of The Center for Science in the Public Interest or any other organization that thinks it’s point of view is the only one that should be listened to. As a protest I will refuse to eat vegetables for a week!! That is until the other quasi official organization that I am married to puts her foot down, lets me know what an idiot I am and tells me to shut up and eat my vegetables!

One other comment. Taco Bell, you need to grow a pair and stop listening to these minority interest groups.

Here is the offending ad.  Let’s hear your thoughts on this.