Franchise Services – Truth In Marketing – And Don’t Pester Me!

In my never ending quest for information on all aspects of restaurant franchising, I often come across less than honest net marketers. The latest  promises information on sales figures for various franchise organizations for the simple act of opting-in to their email list.  Of course they will send me promotional emails – we all need to make money. That is not the issue. But nowhere do they actually say that they are franchise restaurant brokers. The site is set up to look like an information site.

What I wasn’t ready for was three emails in a row (all from different people!) with a promise that someone else would contact me personally in the next few days to assist me in finding a suitable franchise! Then another email the same afternoon saying the same thing again!

Whoa buddy boy!! There is a big difference in contacting a site for sales information and soliciting help from a franchise broker who thinks he has an exclusive agreement with me for all future sales including my first born child. (Actually couldn’t give that one away)

Oh, and I NEVER did get my promised sales information!

Guys, if you are going to promise something at least you could deliver on that promise along with all the advertising.

The thing that really pissed me off about this one was the fact that if they had said “We are franchise brokers and we would like you to consider us if you are thinking of buying a franchise restaurant. To help you make that decision we are able to pass on some sales figures on restaurant franchises that may be of interest.” Then fine, I’m in. But these folks didn’t do any of that. So beware of anyone called Steve S. offering franchise brokering services by using a false hook to get your contact details.

P.S – since I first drafted this post, I have been contacted 5 times by phone, offering their services. Still never got the promised sales figures!