Restaurant Local Store Marketing – Using A Loss Leader To Attract New Business

LSM Tip #2

Hey, car dealerships have been doing it for years. Putting a fantastically priced car in the very front of the lot to attract customers. Even if they price it below cost, they still believe it will attract buyers to other vehicles.

So do the same with your products. To bring new business to your restaurant promote a low cost item at cost or less. A dessert or appetizer heavily discounted can attract customers for your more profitable entrée. This works for most concepts just be a little creative with the products you offer. Remember you want to make money on the total meal even if you lose on part of it.

Be smart – only use products that look good and you can prep earlier to help keep the labor costs down.

To Higher Profits!


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