Domino’s Delivery Vehicle to be Designed by Fans! Why not drivers?

Hey Domino’s, Don’t Forget The Drivers!

Domino’s announced a contest to get their fans to design a delivery vehicle! (Click here to check out the contest! )What a great idea to create some buzz around Domino’s. It’s not just a jazzed up regular car but a completely, newly designed vehicle just for Domino’s delivery. This is a pretty cool promotional idea although it remains to be seen whether they will build a prototype as a promo gimmick or will they actually use this car on the streets? Domino’s has never to my knowledge provided vehicles to their delivery drivers (exception is Asia where they had company scooters).

What stood out to me as a neglected part of this contest is the delivery drivers themselves. I would bet that some of you reading this post may have actually been a pizza delivery driver at some time – I was, in high school. It was a great way to make a living and a lot of fun. Although the customers will have fun designing their ideal delivery vehicle (not sure what that could be – a jet car to get the pizza delivered faster?) it would be real fun to see what delivery drivers and former drivers would come up with. I can remember pizzas sliding across the back seat of my Nissan (Datsun at the time lol) as I whipped around corners at mach speed trying to get that pizza delivered and back to the store for the next one or three.

Now I am not trying to take anything away from the Domino’s customer who knows what they want – when they said the pizza wasn’t to their liking any longer, Domino’s listened and went back to the kitchen to come up with a better product. They listen to their customers and maybe we will see a customer designed pizza delivery vehicle on the road that will revolutionize pizza delivery. If anyone can do it Domino’s can. I just think they might be missing out on some real practical design elements that the drivers could recommend. Either way – can’t wait to see it!

RStevens

 

 

Chick-fil-A Does It Again!

What about the Chick-fil-A franchisees?

I am dumbfounded at the stupidity of Chick-fil-A’s Dan Cathy commenting “Guilty as charged” when asked about the allegations that the company donated $2 million to anti-gay Christian groups. Anyone who has read this blog knows that I am against mixing your personal views with your business. Chick-fil-A obviously does not care about the people who slog away making money for them in their version of a franchise store. Maybe they are so certain that all of their “partners” share their views and will support them at all costs that the controversy doesn’t matter. The fact is there will be customers who will jump to support them because they too are anti-gay Christians – but likely they are already customers. Then there are those substantial numbers of folks who will stay away because the don’t agree with their politics and/or don’t believe they should be taking a stance on such an issue. From where I sit, either way the partners/franchisees lose. And I say shame on you Chick-fil-A for jeopardizing the revenues of these hard working people.

Free Pizza if You Order In Spanish – Brilliant!

I couldn’t believe my eyes when I saw a story about a pizza chain offering free pepperoni pizza if you order in Spanish. It is a brilliant marketing gimmick in the form of a free pizza offer that instantly has created controversy. Why? Who knows, some people just need to find something to moan about. For Pizza Patron, the chain in question, it is a brilliant way to draw attention to the brand. The offer is for 3 hours on a particular day and you only have to say “pizza por favor” and you will get what looks like a pretty tasty pizza – for free! You can check out the story here Pizza Patron Free Pizza and then you can figure out why people turn a fun promo idea into something bad. Get a life is what I say! Too bad I don’t live near a Pizza Patron or I would be in that line for a free pizza….por favor!