Better Lighting – More Business For Your QSR

A few weeks ago I was pondering why a cafe on a busy city street, in an area that is bustling with nightlife, was dead at night. I mean dead, no business to speak of despite being open until 11:00 PM. I walked across the street from the site and waited and watched. There were lots of people strolling past after having had dinner or heading to the local night spots. None of them so much as glanced into the cafe/coffee house. Then it hit me…the outside lights were the same wattage as the shops on either side – which were closed! Additionally, the lights inside were also too dim to make people realize we were open! Bingo…we installed brighter down lights outside the store and brighter lights in the window and voila…a 15% increase in night time sales the first week! What a simple fix.

If you have a location in a busy area that is surrounded by businesses which close before you do – try it! You may be surprised at the increased traffic you will generate.

R Stevens

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