Are You Serving Good Coffee?

On a recent short break I had the pleasure of spending a weekend in a very exclusive mountain lodge in Western North Carolina. Magnificent views, fantastic service, private hot tubs in the rooms, first class restaurant, and a bar with a multitude of fine single malt scotch….. you get the idea.

The first night we had a superb meal followed by drinks and a chat with our fellow guests and a bit of a late night. The next morning feeling a bit fuzzy we wandered down to breakfast looking forward to some great bacon and eggs and a couple of gallons of good coffee. Hey we all know that bacon, eggs and coffee are the only cure for feeling a bit fuzzy!

After ordering breakfast and waiting somewhat impatiently we nearly fell over backwards when on the first sip (even before that because you could smell it) we found that we had been given truck stop coffee! Weak, institutional, probably Robusta beans drained through a recycled paper filter and left to cook for a couple of hours on the hot plate, (my wife calls it schoolhouse coffee and I wonder what type of school she went to!).

The point is that good coffee machines can be bought or leased on a monthly basis or on a per cup basis so easily so why would a high end resort still be serving truck stop coffee? Does the average American or visiting European not complain?

Let’s not stop there. Look at all the great diners that have been around since Buddha was a boy, most of them are the same. Does the general coffee drinking population still think that truck stop coffee is ok? Do that not expect any better from a high end establishment? Am I totally wrong in thinking that most people would prefer a good Arabica blend cappuccino or latte. Maybe it’s the time I spent in Europe where a great coffee costs round about a Euro and it is hard to get a bad cup of coffee.

It is worth the expense to serve a good product not just the food. Your customers will appreciate the change in quality and you don’t have to charge Starbucks prices.

Think I am going to put some more thought into this subject and in future talk about how you might add good coffee to your small restaurant.

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